About Us

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Our brand and its heritage are legendary. 

Established in 1914, we are a British football brand that pioneered football kits. 

We were the first sportswear brand in soccer, the first brand to copyright its designs, the first to put a logo on the outside of a jersey, the first to create a replica market, and the first to sponsor the England team. 

We've been worn by Manchester United, Tottenham, West Ham, England, and many more. Our history, like the players and teams who have worn our brand, is legendary. 

Today, we are still focused on quality manufacture, custom design and fit options with ADMIRAL ID, short leadtime's and factory direct pricing. Reference our ADMIRAL ID page for links.

Admiral gear can also be purchased right now directly from our online shop.